(On a personal note, I don't find current retail prices for golf clubs to be outrageous because there's a wide variety available, and even though there are golfers at every course who buy all-new clubs every year, there are also many of us who know that there is way more than a year's worth of great shots in any club, especially ones we've been fitted for. In many cases, full-retail consumers are paying more for fewer clubs. The old standard 8-club set from 3 iron to pitching wedge is largely a thing of the past as many golfers no longer carry anything longer than a 5 iron. Lately, $1,200 seems to be the new standard, and while this doesn't seem like as big a jump, keep in mind that the definition of a "set" of irons has shrunk in most cases. Several years ago, the big OEMs tended to keep the price of a set below $1,000 with rare exceptions. The price of irons has surged noticeably as well. Not much more than a decade ago, $300 was considered a barrier price for a new driver.
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